A native of Milan and raised in Reggio Emilia, DJ/producer Benassi, started DJing alongside cousin Alle Benassi in the late 1980s in their hometown, before moving to Larry Pignagnoli's Off Limits production studio in the mid-1990s, creating music for various acts, including Whigfield, J.K. and Ally & Jo. In 2001, Benassi, under the name KMC, released his first hit called "I Feel So Fine", with vocals by Dhany. The track first climbed the charts in Benassi's native Italy, and soon became a #1 hit in the UK club charts.
Moving from house to electro, "Satisfaction" took Benassi's success worldwide a year later with high-profile DJs like Carl Cox, Darren Emerson, and Roger Sanchez offering praises. The track reached #2 in the UK Singles Chart after the Ministry of Sound record company replaced the original video (an almost still picture of the band, overlaid with graphics) with a video of models using power tools. In 2003 Benny Benassi released his first solo debut album Hypnotica (he won the European Border Breakers Award in the end of 2004 which racked up the most sales for an Italian album outside Italy).